Shopify vs Magento. Comparison between two E-Commerce giants.

EasyERP Team 03/05/2017
Shopify vs Magento

When you are choosing the best Shopping Cart Software for your company, our recommendation would be to look for a platform that is comprehensive, yet convenient to use. For this purpose, we shall take two major players among such platforms to the standoff: Shopify vs Magento.

The most crucial thing you have to keep in mind while picking the E-Commerce platform is what features the one can offer for you and your business.

 Shopify vs Magento – Fundamental usefulness

Shopify vs Magento: which one is more useful?

After we have analyzed both of them, it would appear that Magento has a significantly larger number of components than Shopify.

Shopify vs Magento

Shopify and Magento both offer a numerous number of things you can add in your store.


Note, that with Magento you are ought to be cautious when listing vast quantities of items. You have to keep an eye on the ability of it to endure such quantities.


That is the reason why you need a proper understanding and some knowing about how to organize your store properly.

With Shopify, it is way easier. As Shopify deals in the way that such issues were completely overseen and facilitated.

Shopify vs Magento – Themes

The look. Magento offers a substantially bigger list of free and paid themes and formats.

Magento classic theme ( shopify vs magento)

Magento’s paid themes seem to be more attractive as their price starts from $1, while themes from Shopify – start at $80. In the meantime, themes offered by Shopify appear to be more convenient in use and are represented in bigger quantities. Nevertheless, both platforms have mobile-friendly and responsive themes so you don’t have to worry about the user experience of your mobile users.

Applications and Add-ons. Magento beats Shopify in regards to the number of applications. By June 2016 Magento Extension Marketplace has more than 9486 applications and the Shopify App Store has just 539. This is probably the result of the open-source policy of Magento in combination with a developer-friendly environment. Hence it encourages developers to create more tools and apps for the platform.

Multi-language support:

  • If you wish to create a website in several languages, you will encounter some serious troubles in regards to Shopify. The platform does not support multiple languages out of the box. So you’ll have to purchase third-party apps in order to make this possible. The good news is that there are plenty of those for free. Although they come with pretty limited functionality. Another way is to customize the code of your themes, however, this won’t be a simple task.
  • As for Magento – it has pre-built tools, so you can implement any language you like right on the development stage.


  • Shopify has already built-in blogging module. It allows you to set up the blog alongside with your website, without putting in much effort.
  • While in Magento blog comes only with the Enterprise Edition. And in the Community Edition, you have to either build it yourself or use solutions from Magento marketplace.

User Interface

Both platforms possess a genuinely simple UI and dashboard. But, as it appears to be Shopify is one step ahead thanks to its convenient design.

Setting up:

  • Shopify has a wizard mode that allows even people who are absolutely new to e-commerce to set up an online store in a matter of moments. Actually, you are able to set up your e-commerce store in minutes and start selling.
  • And in the case of Magento, everything is not that simple. You’ll have to possess some coding knowledge, especially CSS. Also, you’ll have to take care about hosting your website. So hiring somebody isn’t a bad idea at all.


  • Magento Community Edition is an open-source platform. Hence it gives you a significantly greater customization possibilities so you can transform it the way you need to. As you can customize it on your own through changing the code. Although, that may take additional time and assets so in the end, it could cost you more than purchasing an app or tool from the marketplace.
  • Shopify has a great set of various themes OOTB, plus a huge variety of different apps and tools in the Shopify app store. So you won’t have to bother with coding (actually you won’t be able to), which may or may not be great. It depends on your situation and requirements.

Shopify dashboard (shopify vs magento)

Cost of the platforms

And now it is time for the best part: let’s talk about the price tag.

Monthly fees:

Shopify offers 4 different plans depending on the features you need:

  • Lite – $9/month – the lowest plan allowing you to set up a Facebook store
  • Basic – $29/month – offering the most basic features
  • Standart – $79/month – offering the most common features you need
  • Advanced – $299/month – offering advanced features

Additionally, Shopify Plus is offered for Enterprise-level clients. All plans come with the unlimited number of products, file storage, free hosting, domain name and SSL certificate.

Magento Community Edition is free but you will need to pay for your own hosting and the pricing might vary between $5-$100/month depending on what you need. Magento Enterprise Edition cost $22,000 a year and also you will probably need developer support each month. You can find a good Magento developer for about $15/hour.

Hosting fees:

Shopify does not charge you any fees for bandwidth. For Magento, this will depend on your hosting provider.

Transaction fees:

If you use Shopify’s payment gateway, they won’t charge you any transactional fees.

If you decide to use another gateway or method, they will charge you as follows:

  • Lite ($9/mo.) : 2%
  • Basic ($29/mo.) : 2%
  • Standart ($79/mo.) : 1%
  • Shopify Advanced ($299/mo.) : 0.5%

The credit card rates that you will be charged are:

  • Lite ($9/mo.) : 2.9% + $0.30
  • Basic ($29/mo.) : 2.9% + $0.30
  • Standart ($79/mo.) : 2.6% + $0.30
  • Advanced ($299/mo.) : 2.4% + $0.30

Whether with Magento you will be charged nothing on Magento CE and with Magento EE you pay only annual fee.


So, in the end of the day, in our Shopify vs Magento stand-off, Shopify appears to be easier to set-up and maintain. It spares your time allows you not bother with hosting. They also provide you with an amazing support.

At the same time, it is a closed platform, so you won’t have that customization freedom as with Magento. Also, there aren’t that many apps on their App Store.

Magento, on the other hand, is an open source platform, thus it is more adaptable. You fully control your store. But it comes at the price. You’ll have to invest way more effort to make up a decent website. Although, there are more apps and tools in their market for you to use. And the worst thing about the Community version is that you don’t get any support from Magento itself.

To conclude. It is all up to you to decide which way to go: customization possibilities of Magento or convenience of Shopify. Just remember about the flip side of the coin.